2018 Agenda

6:30 p.m.-9:30 p.m. Kickoff Cocktail Party *Sponsored by MDI Worldwide* (Location: The Fountain Detroit, 800 Woodward Ave.)

Description: Located just two blocks from the Westin Book Cadillac Hotel in Campus Martius Park, The Fountain Detroit features outdoor decks with wonderful views of the park's sculptures and fountains. Join your fellow attendees for a pre-Forum kickoff party (courtesy of MDI Worldwide), and enjoy cocktails, hors d'oeuvres and a DJ spinning Motown hits. (Fun fact: Campus Martius Park is the first-ever winner of the prestigious, international Urban Land Institute Urban Open Space Award and is the geographic center of Detroit.)

6:30 a.m. Forum Run Club (Location: Meet by the Front Desk on the 2nd Floor)

Description: Start your morning right and keep up with your fitness routine. Join other Forum-goers as we take part in a guided run around Downtown Detroit with the Westin’s Running Concierge. The 3-mile run (roundtrip) accommodates all fitness levels and will conclude back at the hotel no later than 7:15 a.m., ensuring ample time to freshen up and before Forum activities.

7:30 a.m. Registration Open
8 a.m.-9 a.m. Breakfast
9 a.m.-9:30 a.m. Welcome and Introductions
Speaker: Orlando Llerandi, Publisher, design:retail
9:30 a.m.-10:30 a.m. Retail's Radical Transformation
Speaker: Alison Embrey Medina, Editor in Chief/Associate Publisher, design:retail
10:30 a.m.-11 a.m. Networking Break
11 a.m.-12 p.m. Tech Transformation for Retail Success
Speaker: Greg Buzek, Founder & President, IHL Group

Description: Retailers that are winning today have decided on a strategic IT investment to transform the operations of their company. This session will outline what technologies winners are investing in and why the “rich are getting richer” when it comes to attracting customers and increasing the repeat business of consumers across all channels.

12 p.m.-1 p.m. Lunch (Location: Westin Book Cadillac)
1 p.m.-1:15 p.m. The Peaks, Pitfalls and Prosperity of Detroit’s History
Speaker: Todd Sachse, CEO & Founder, Sachse Construction

Description: Detroit: the home of automobiles, Motown sound and innovation. In 1950, Detroit was among America’s largest cities, boasting a population of 1.85 million and nearly 300,000 manufacturing jobs. The city has experienced its share of misfortunes throughout its storied history, but with each attempt to restore the city’s greatness comes a lesson learned and a new vision to realize. Today, Detroit is thriving under what Todd Sachse calls the three pillars of a sustainable city, and the future is bright for residents and businesses alike. Learn more about Detroit’s past, present and future in this presentation discussing Detroit’s peaks, pitfalls and prosperity.

1:15 p.m.-2:30 p.m. Urban Markets Debut "Retail 2.0"
Speaker: Moderator: Ken Nisch, Chairman, JGA; Panelists: Tom Lewand, CEO, Shinola; Christine Sturch, Midwest Design Coordinator, Whole Foods Market; Eric Yelsma, Founder, Detroit Denim Co.; Todd Sachse, CEO & Founder, Sachse Construction

Description: Detroit is a prime example of one of the many urban markets in the United States that are going through a transformation largely due to the retail industry, acting as lab experiments for new city retail formats (aka the emergence of “Retail 2.0”). Much of the growth in these comeback cities has derived from the unique and significant roles played by “maker,” “catalyst” and “pioneer” retailers. Hear from just a few of Detroit’s shining success stories on how they prospered themselves in this urban market as well as boosted the surrounding communities.

2:30 p.m.-3 p.m. Networking Break
3 p.m.-4 p.m. Retail Fight Club
Speaker: Emcee: Ignaz Gorischek, Vice President, CallisonRTKL

Description: LET’S GET READY TO RUMBLE! Enjoy ringside seats as retailers and designers enter the boxing ring, duking it out on common retail topics and misconceptions. Each of our retail “fighters” will have a short window of time to debate their perspective before being knocked out of the ring by their adversary. Who will be the winner of the first-ever Forum Golden Gloves?!! The audience decides.

6 p.m. Load Buses to Ford Piquette Plant
6:30 p.m.-9:30 p.m. Welcome to Detroit Motor City Dinner (Location: The Ford Piquette Avenue Plant)

Description: Join us for cocktails and dinner at The Ford Piquette Avenue Plant, the Birthplace of the Model T. The Model T not only changed what we drove back in 1908, but how we live today. And it was conceived, developed and built right here. The Ford Piquette Avenue Plant is again open and evolving into a symbol of Detroit’s ability to invent, innovate and rebound. Walk the plank floors worn smooth by hundreds of workers and thousands of cars. See Henry Ford’s competition, his early successes and false starts. Learn how volunteers saved one of the world’s most significant industrial buildings. And support ongoing restoration and education projects here in the mechanical heart of Detroit.

10 p.m.-midnight Forum After Hours (Location: Punch Bowl Social)

Description: See Detroit’s young, hip, vibrant side with an evening of creative drinks and conversation, plus bowling, ping pong, corn hole, bocce ball, giant Scrabble and giant Jenga and floor shuffle.

6:30 a.m. Forum Run Club (Location: Meet by the Front Desk on the 2nd Floor)

Description: Start your morning right and keep up with your fitness routine. Join other Forum-goers as we take part in a guided run around Downtown Detroit with the Westin’s Running Concierge. The 3-mile run (roundtrip) accommodates all fitness levels and will conclude back at the hotel no later than 7:15 a.m., ensuring ample time to freshen up and before Forum activities.

8 a.m.-9 a.m. Breakfast (Location: Westin Book Cadillac)
9 a.m.-10 a.m. Crushing Boundaries: Gen Z, Society's Agents of Change
Speaker: Marcie Merriman, Executive Director, Strategy & Insights Leader, EY

Description: The majority of today’s businesses are about to be blindsided. While they remain focused on Millennials, they are missing the big cultural shift underway. Today’s 12- to 22-year-olds—dubbed “Gen Z”— are coming of age against a backdrop of unprecedented political, social, technological and economic change. These circumstances are shaping a generation that is changing our society, redefining cultural norms and questioning decades-old geopolitical and business assumptions. In this session, Marcie Merriman will discuss who Gen Z is, how these young people are blurring expectations and crushing boundaries, and what businesses can do to prepare to meet their high expectations.

10 a.m.-10:30 a.m. Networking Break
10:30 a.m.-11:30 a.m. Bricks and Clicks, The eBay Retail Revival Program: Transforming Traditional Retail with E-Commerce
Speaker: Chris Librie, Head of Global Impact and Giving, eBay

Description: With the closing of more than 7,500 stores in 2017, and thousands more expected this year, the outlook on Main Street USA may seem bleak–with big tech considered the culprit. While it’s true that the retail landscape is changing, this doesn’t mean that small businesses can’t survive, or thrive, in the digital era. A vibrant marketplace for more than 20 years, eBay is proving this point and living its purpose–to empower people and create opportunity–with its Retail Revival program in Akron, Ohio. Learn more from Chris Librie, Head of Global Impact & Giving, who will provide an in-depth look at the program, which is helping more than 100 area retailers add e-commerce to their existing businesses for a frictionless experience.

11:30 a.m. Board Buses to College for Creative Studies
12 p.m.-1 p.m. Lunch (Location: College for Creative Studies)

Description: *** Lunch and Venue sponsored by: College for Creative Studies, A Alfred Taubman Center for Design Education*** The College for Creative Studies (CCS) nurtures the creativity that is vital to the enrichment of modern culture. The College educates visual artists and designers, knowledgeable in varied fields, who will be leaders in creative professions that shape society and advance economic growth. The College fosters students’ resolve to pursue excellence, act ethically, embrace their responsibilities as citizens of diverse local and global communities, and learn throughout their lives.

1 p.m.-4 p.m. Workshop: Design School for a Day

Description: Retail is transforming itself, and we need to think differently. Implementing real-time creative exercises and schools of thought from CCS faculty, attendees will be divided into groups and tasked with thinking, strategizing and designing with a startup mentality. Teams will be presented with real-life entrepreneurial retail companies (all local to Detroit), listen to their stories, and tackle big-picture challenges from brand communication and digital offer to physical space and strategy. Strip away the giant siloes of your everyday work and reprogram your thought process to think small. What would you create if you could design a retail company from scratch? 1 p.m.-1:30 p.m. Introduction and Startup Presentations 1:30 p.m.-3:30 p.m. Faculty Exercises and Workshop 3:30 p.m-4 p.m. Presentation of Designs

4 p.m. Load buses to Westin Book Cadillac
6:30 p.m.-9:45 p.m. Portfolio Awards Dinner (Location: Detroit Institute of Arts Museum)

Description: Founded in 1885, the DIA was originally located on Jefferson Avenue, but, due to its rapidly expanding collection, moved to the current site on Woodward Avenue in 1927. The Beaux-Arts building, designed by Paul Cret, was immediately referred to as the “temple of art.” Two wings were added in the 1960s and 1970s, and a major renovation and expansion that began in 1999 was completed in 2007. Our group will enjoy a cocktail hour in the award-winning Kresge Court, with dinner and awards in the stately and grand Walter B. Ford Great Hall.

10 p.m.-midnight Jazz Club After Hours (Location: Cliff Bell’s)

Description: Through the ’30s, ’40s and ’50s, Cliff Bell’s and the Town Pump Tavern anchored two ends of what was Detroit’s busiest night crawl with clubs, pubs and Burlesques dotting Park Avenue. In 1985, the famous club closed and remained empty until late 2005, when renovation began on the long, shuttered club under a joint venture of its current owners. In just six short months, the club was open again thanks to the help of friends, neighbors and family members and the much-appreciated support of the building owners Jerry and Lee Belanger. Cliff Bell’s is once again alive with spirit and song, and has been voted “Best Jazz Club in Detroit” by multiple publications. Join us for an evening of jazz, with a special performance from Detroit local act and Forum regular, Mr. Tony Camilletti.

8 a.m. Board buses to Shinola
8:30 a.m.-9:30 a.m. Breakfast at Shinola (Location: Shinola Flagship - Detroit)
Speaker: Chris Delusky, Head of Store Development, Shinola

Description: Enjoy an exclusive breakfast and behind-the-scenes look at the beautiful Shinola flagship store in Detroit, complete with a welcome talk from Head of Store Development Chris Delusky.

9:30 a.m.-12 p.m. Detroit Retail Walking Tour (Location: Woodward Avenue)

Description: Join tour leaders JGA, Sachse Construction and DFab for a walking tour (with a possible jump or two on the new Q-line) of Detroit’s hottest retail spots. A mix of local makers and national players are redrawing the retail map in Motor City.